HUGO BOSS is one of the market leaders in the upper premium segment of the global apparel market. It focuses on developing and marketing of premium fashion and accessories for men and women. Headquartered in Metzingen, the company generated with almost 14,000 employees net sales of EUR 2.7 billion in fiscal year 2016.
The fascinating brand world of HUGO BOSS covers a comprehensive product range encompassing modern apparel, elegant eveningwear and sportswear as well as shoes and leather accessories. Licensed fragrances, eyewear, watches, children’s fashion, home textiles and writing instruments round out the ranges.
The HUGO BOSS Group has set itself the objective of continually increasing the appeal of its brands. To achieve this, it employs targeted marketing measures, increasingly in digital channels. To convey brand values such as dynamism, perfection and precision in an ideal way, the sponsorship activities of HUGO BOSS focus on premium sports such as golf, Formula 1, sailing and football. Sponsorship of cultural events is a further key area of the Group’s brand communications, with the Group seeking to create common ground between art and fashion with respect to design, aesthetics and creativity. The Company also emphasizes these vital attributes through high-profile fashion events in the world’s fashion capitals.
(Source: https://palimera.com.my/en/brand/hugo-boss)